Caution: JavaScript execution is disabled in your browser or for this website. You may not be able to answer all questions in this survey. Please, verify your browser parameters.
The State of B2B Product Management 2025

Welcome to "The State of B2B Product Management 2025"

In a world where B2B product managers often complain that all the product management content out there seems to describe a different world, we're here to find out what's really going on in B2B product management. What's working well? What isn't? What's on fire?

The survey contains the following sections:

  1. About Your Company
  2. About You             
  3. Your Responsibilities              
  4. Product Culture
  5. Vision & Objectives                             
  6. Strategy & Roadmap                
  7. Discovery & Prioritization
  8. The Product Trio                            
  9. Impact of AI 
  10. The Future of Product Management

Questions with an * (asterisk) before them are required. If there is no *, then it is optional. 

Your responses are 100% anonymous, so please do your best to answer all questions openly and honestly.

We expect to publish the results via LinkedIn and other sources in Q4 2025.

Contact admin@b2bproduct.io if you have any questions. 

Also, feel free to connect with us on LinkedIn!

Let's get started!

This survey is anonymous.

The record of your survey responses does not contain any identifying information about you, unless a specific survey question explicitly asked for it.

If you used an identifying access code to access this survey, please rest assured that this code will not be stored together with your responses. It is managed in a separate database and will only be updated to indicate whether you did (or did not) complete this survey. There is no way of matching identification access codes with survey responses.

Exit and clear survey
 
Close