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Welcome to The State of B2B Product Management 2026/2027!

We're tackling a major gap in our understanding of B2B product management: Which practices actually drive business impact? How does the work we do translate into results for the business?

Before you begin:

  • Allow 15–20 minutes. This is a comprehensive survey covering how B2B products are managed, built, brought to market and measured. Your responses will help us create meaningful industry benchmarks.
  • Save and resume. You don't have to finish in one sitting. You can return to the survey later.
  • 100% anonymous. Please answer candidly.
  • Results published Q1 2027. We'll share the findings and analysis with the B2B product management community.

Got questions? Email us at [email protected].

Thanks for helping us bring clarity to B2B product management. Let's get started!

Jason & Saeed

Connect with us: Jason’s LinkedIn | Saeed’s LinkedIn

Exit and clear survey